{"id":1336,"date":"2015-09-01T17:30:16","date_gmt":"2015-09-01T17:30:16","guid":{"rendered":"http:\/\/otticaarmandofrescura.it\/ottici-dal-1953-2"},"modified":"2016-05-31T19:12:49","modified_gmt":"2016-05-31T17:12:49","slug":"opticians-since-1953","status":"publish","type":"page","link":"https:\/\/otticaarmandofrescura.it\/en\/opticians-since-1953","title":{"rendered":"Opticians since 1953"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” full_height=”yes” content_placement=”middle” parallax=”content-moving” css=”.vc_custom_1463914157729{background-color: #ffffff !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1464421603822{padding-top: 200px !important;}”][vc_icon icon_fontawesome=”fa fa-quote-left” color=”custom” size=”xl” custom_color=”#95a5a6″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1464421548947{padding-right: 100px !important;padding-left: 100px !important;}”][vc_custom_heading text=”Armando Frescura
\nwas born in Domegge di Cadore on the 2nd August 1921.
\nAt 13 years of age he began working for Safilo, where he learned the art of making handmade glasses.” font_container=”tag:h1|text_align:left|color:%2395a5a6″ use_theme_fonts=”yes”][vc_column_text]In 1941 he left for military service and took part in the Second World War<\/strong>, at first on the border with Yugoslavia and then in Libya and Egypt where he was captured and held prisoner.
\nAfter a period of imprisonment in Algeria and then in Morocco, he was sent to the USA where he was detained in a concentration camp near Boston where he worked as a waiter in the officer\u2019s mess hall.
\nAt the end of the war, in 1945, he went back to Italy and worked for Safilo<\/strong> again, by direct request of Guglielmo Tabacchi,<\/strong> <\/a>the owner of the company at the time, and was employed in the making of models of glasses for sample cases for sales representatives.
\nIn 1952 he went to Florence where he obtained his diploma of optician after a year of studies at the Scuola di Ottica of Arcetri.<\/strong>[\/vc_column_text][vc_single_image image=”1052″ img_size=”full”][vc_column_text]The following year, 1953, he opened his first optician shop in Montebelluna, in via Serena.<\/p>\n

Very few businesses have more than 60 years of history and the Frescura family is proud to be owners of one of them.<\/p>\n

Being opticians since 1953 means quality<\/strong>, competence and professionalism, but not only this, it implies the capability to renew themselves over time to satisfy the new needs of clients, even the most demanding ones, with the professionalism dictated by experience and continuous professional and technological updates.
\nThe business that Armando Frescura set up was inherited by his daughter, Maria Teresa, and his\u00a0son-in-law Paolo and continues today with his granddaughter Alessandra, the third generation of opticians.<\/p>\n

Therefore the tradition of a profession<\/strong>\u00a0for the service of the visual wellbeing of clients continues.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”Discover all brands” style=”custom” custom_background=”” custom_text=”#95a5a6″ shape=”square” align=”center” link=”url:http%3A%2F%2Fotticaarmandofrescura.it%2Fen%2Fbrand||” css=”.vc_custom_1464634604710{border-radius: 3px !important;}” el_class=”button_custom”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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At 13 years of age he began working for Safilo, where he learned the art of making […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1336","page","type-page","status-publish","hentry"],"yoast_head":"\nOpticians since 1953 | Ottica Armando Frescura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otticaarmandofrescura.it\/en\/opticians-since-1953\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opticians since 1953 | Ottica Armando Frescura\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row_content” full_height=”yes” content_placement=”middle” parallax=”content-moving” css=”.vc_custom_1463914157729{background-color: #ffffff !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1464421603822{padding-top: 200px !important;}”][vc_icon icon_fontawesome=”fa fa-quote-left” color=”custom” size=”xl” custom_color=”#95a5a6″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1464421548947{padding-right: 100px !important;padding-left: 100px !important;}”][vc_custom_heading text=”Armando Frescura was born in Domegge di Cadore on the 2nd August 1921. 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